Coach T Season 1

CD: Dylan Schwartz
ACD: Ted Kapusta
CW: Brian Chin
Director: Brian Aldrich

What if drivers were recruited to automotive brands the same way that star athletes are recruited to sports programs? That’s the question that we answer with Coach T, a character we created to promote Toyota on their various sports partnerships. These videos were created as pre-roll during the 2012 NCAA Men’s Basketball Tournament.

View the videos here.

Featured in 2012 Communication Arts Advertising Annual 53