Ideas For Good

CD: Jason Nichols
CW: JD Beebe
Production: Royale

In this campaign, Toyota challenged the public to create new inventions to help humanity based on Toyota technology. In addition to coming up with the name, I created demo videos for all the technologies to explain them in layman’s terms. We set these videos in places people might be when inspiration struck; like at work, taking the train or even in their bathroom.

View the videos here.

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