Prius Plug-in Signature Series

CD: Adam Chapman
ACD: Zachary Richter
CW: Brian Chin
Director: Joey Garfield
Art: Geoff McFetridge / Aaron De La Cruz / HunterGatherer / Joshua Davis

For the release of the First-Ever Prius Plug-in, we teamed up with artists Geoff McFetridge, Aaron De La Cruz, HunterGatherer and Joshua Davis to create a series of decals that Prius Plug-in owners could buy to make their car stand out from the rest. To promote the idea, we filmed vignettes that captured each artists’ thought process behind their design.

View the videos here.

Client

Toyota